• Anthony D’Aconti

Affordable Small Business Website Design Company Checklist

Updated: Jun 20, 2020

Are you searching for the best website design company for small business? You’re not alone. In fact, almost one-third of small businesses (29%) plan to build a website for the first time in 2020.

The small businesses of the modern world prioritize website design over any other marketing channel including social media, mobile apps, and public relations.

And if you’re in the 36% of small businesses operating without a website, then 2020 could be the year to put your brand on the digital map, gain an edge on the web, and stay competitive with the modern small business with the help of an affordable small business website design company.

If this is your first rodeo, you might not know what to expect from an affordable small business website design company. We’re here to explain small business web design packages, break down the costs, and give you a checklist of the top items you want in a bold, beautiful, and budget-friendly website.

Before we get into the details, here’s a quick summary to give you the short-version of the story.

Checklist item #1: Making a strong first impression with quality web design.

Web design accounts for 94% of the first impression consumers form about your small business and brand. Your goal is to find a company that understands how quality design marks the first step in the customer journey—and how a bad website loses your target audience before you even pitch your marketing message and brand promise.

Checklist item #2: Leaving a lasting impression with quality brand content.

A strong first impression achieves the most critical aspect in digital marketing: capturing attention, driving engagement, and motivating your target audience to read your content and discover your brand. You want more than just a quality designer—you want a pro writer to create the type of high quality content that reflects a high quality brand to leave a lasting impression in the hearts and minds of your customers and clients.

Checklist item #3: Building a platform for SEO.

There is no SEO without a website. Your goal is to build a platform that gives you the power to gain visibility on Google, level the playing field with a strategic advantage, and grow your market share of the more than 3.5 billion people who search the web more than 5 billion times every day.

At Webranders, we discover the niche where your target market is searching—and where your competitor isn’t looking—to help your small business make an impact on Google.

Checklist item #4: Designing with your budget in mind.

Building on a budget means knowing the numbers that factor into the total small business website design cost. From the number of pages and style of design to brand content, SEO, and mobile responsiveness, we’re here to give you an idea of the market value you can expect for your unique needs. There are five main factors that influence the cost of a small business website.

Factor #1: Number of pages.

Market value: $1,000 to $10,000.

The low-end cost of $1,000 buys you a small, basic website between 1 and 10 pages. A larger website with 50 to 150 pages costs an extra $3,000 to $6,000. And a giant website with 250+ pages costs up to $10,000. Most small businesses can build on a budget by selecting a smaller website on the low-end of total pages.

Factor #2: Style of design.

Market value: $2,000 to $15,000

For a simple, modern, and bold website, expect to pay around $2,000 to $3,000. The next level up buys you a moderately stylized website for around $3,000 to $5,000. High-end web design costs between $5,000 and $10,000. And world-class web design costs between $10,000 and $15,000. For building on a budget, the simple, modern, and moderately stylized small business web design packages are best.

Factor #3: Brand content.

Market value: $1,000 to $10,000

Content branding for a small website starts at $1,000. The market value for brand content increases to $5,000 for a medium-sized website and up to $10,000 for a large website. Regardless of the number of pages, content branding tends to stay consistent at a flat rate paid by the page.

Factor #4: SEO.

Market value: $1,000 to $10,000

The market value for SEO depends on many factors including keyword research, competitor analysis, Google branding, and SEO-friendly content. The best small business website design company prices SEO either by the number of optimized pages or by the number of keywords. Expect to pay a flat rate of around $100/page of search engine optimized content or $66/keyword.

Factor #5: Responsive (mobile-friendly) design.

Market value: Up to $3,000

The small business web design cost for a mobile responsive website can reach up to $3,000. However, based on our mobile-first world, where more people browse the web on smartphones than on desktop computers, any reputable and affordable small business website design company knows to include mobile-friendly design as part of the small business web design package. Unless you want a fully-customized mobile website built separate from the desktop version, expect mobile responsive design at no extra cost.

Now that you know what factors into the overall small business website design cost, let’s discuss the top reasons to consider a website package complete with big-impact web design, branded content, SEO, and a mobile responsive design.

Making a strong first impression with affordable small business website design.

affordable small business website design company

50 milliseconds (or 0.05 seconds)—that’s how fast a first impression happens on the web. Modern consumers give a small business just that long before making the most critical decision in digital marketing today: to hang around and hear you out—or hit the “back” button on the browser and move on to the next Google listing.

And do you know what accounts for 94% of the first impression consumers form about your small business and brand? Web design.

An aesthetically pleasing, modern website that reflects your brand and gives users a positive first-time experience captures the attention of your target audience, encourages engagement, and moves consumers along the journey towards becoming customers and clients. The quality of your web design makes a huge impact on the quality of your perceived (and actual) brand. And a low-quality website can damage your brand reputation more than if you had no website at all.

Beyond your first impression, web design also accounts for 75% of your business and brand credibility.

A small business website is the “business card” of the digital universe, where a professional, thoughtful, and creative presentation elevates the level of trust a consumer feels about your brand.

The same way people hesitate to trust an insurance salesman without a business card, almost two out of every three people (63%) will not consider dealing with a business without a website. The bottom line: the modern small business without a website fishes from a much smaller pond (at best)—and gives competitors that do have a website the upper hand (at worst).

The impact of web design.

In our digital world where perception is reality, good web design could mean making a sale with just an average product or service. For a small business with a great product or service, a bad website could mean losing a customer before you even get the chance to pitch your marketing message and brand promise. Gaining an edge on the web begins with hiring an affordable small business website design company that knows good web design is the critical first step in the journey.

For better or worse, your entire brand perception and credibility can hinge on the extreme level of snap judgement that exists on the modern web.

The tech-savvy and impatient consumers of the digital universe know to expect multiple search results for any given search query. If one website fails the first impression test, consumers can hit the “back” button and select another website in just seconds right there on the same page of Google. The paradox of the instant options available to consumers is our tolerance for wasting time by lingering on a bad website. And it’s about 50 milliseconds.

What’s a bad website?

A “bad website” could be a slow-loading website, an outdated website, a broken website or a poorly written website. However, one of the fastest ways to make a good website turn bad is by not designing for the mobile screen.

(For the record: a mobile responsive website changes the layout to create an optimized user experience based on the device: a smartphone, for example. The website fills the screen on small devices so that consumers can read the content and navigate the pages.)

Just how bad is a small business website without a mobile responsive design? Bad.

Just consider the number of smartphone users, which surpassed 2 billion in 2016. Around the same time, Google rolled out an algorithm change that now factors a website’s mobile presence as a ranking signal. Aptly named Mobilegeddon, the update lowered search engine rankings for websites without a mobile responsive design.

Today, a small business website without a user-friendly mobile experience can expect to lose 40% of users to a competitor with a mobile responsive design.

Here are even more numbers to consider:

  • More than half of website visitors (57%) would not recommend a business with a poor mobile user experience.

  • 85% of adults expect a business website to function on a mobile device as good or better than on a desktop computer.

  • Smartphones hold a 63% share of all retail website visits.

  • 50% of U.S. e-commerce sales occur on mobile devices.

The modern mobile-first mindset brings every small business back to the 0.05 second rule for first impressions.

It’s bad enough that Google won’t rank your small business website without a mobile responsive design. But humans won’t consider your business either. You can consider your first impression blown if a consumer has to pinch and zoom their smartphone just to read your content. In 2020, never hire a small business website design company without the platform and tools to build you a mobile responsive website.

Making a strong first impression with high quality web design is half the battle. The second half is leaving a lasting impression with meaningful and memorable brand content.

Quality web design works in harmony with quality content. In fact, quality design supports, strengthens, and delivers your content in a visual and easy-to-process format that connects with consumers on a deeper, more emotional level. Quality web design gets your foot in the door. But quality content converts website visitors into customers and clients.

Your ability to make a strong first impression through the power of big-impact web design paves the road for capturing attention, driving engagement, and motivating your target audience to begin reading and processing your content. Think about the mutual relationship between web design and content before hiring a small business website design company in 2020.

Quality web design + quality content = your rockstar salesperson.

A small business website with the right design and brand content works as a powerful salesperson who can pre-empt what a potential customer or client might want to know, answer questions before anyone even asks, and direct people exactly where you want them to go

This rockstar salesperson never calls in sick, never takes a vacation, and never stays home with family for the holidays. (Actually, the salesperson never even goes home to sleep or leaves the office to use the restroom.) It’s a 24/7/365 shift that ensures your small business is always open for business.

And if you hire the best small business website design company, you can earn more customers and clients without paying a commissions check at the end of the month.

At Webranders, we don’t believe in making you pay a monthly subscription fee to maintain a website. We build big-impact, affordable small business websites with no contracts. You pay us once—and the website is yours for life.

Paying once for a business asset that keeps bringing in new sales all year round delivers cost-effective marketing with positive, long-term return on investment (ROI). And it’s the number one reason to hire a small business website design company in 2020.

Building a platform for SEO to reach the 3.5 billion-plus people who search the web more than 5 billion times every day.

A small business website is a platform for SEO that gives you the power to gain visibility on Google, outrank larger businesses with a strategic advantage, and jump from a small pond of potential customers and clients to a giant ocean of motivated consumers who are ready to browse and buy. Think about how much potential business you leave on the table every time a consumer searches the web for your product or service and doesn’t find you. Or even worse, how much you lose when a consumer finds another small business.

What your small business needs to know about SEO.

About 21% of small businesses plan to use SEO more in 2020. However, many small business owners have lost their trust in search engine optimization as the best digital platform to grow. The two culprits responsible for the distrust are frequent Google algorithm changes and spammy SEO techniques designed to deliberately manipulate the search engines.

Google algorithm updates and shady tactics aside, the most important thing for a small business to understand about SEO is the data.

For a small business in a niche where a high volume of people are searching for their products or services every day, and where a low volume of small businesses are competing to acquire the same customer or client, SEO success is as simple as being in the right place at the right time.

Problems happen when a small business tries to rank in a niche where a low volume of people are searching and/or a high volume of businesses are competing for the same search terms.

With the right data driving your SEO strategy, you can gain visibility on Google for your most profitable search terms and drive targeted traffic to your website. The modern consumer searches the web before any other channel. At Webranders, we build SEO into our small business web design packages to put you on Google’s map right where your target audience wants to find you.

Build your website, brand, and business.

Ready to build your website, brand, and small business without breaking your budget? Get in touch with us today and embrace the power of partnering with an affordable small business website design company.

101 views0 comments